If you live near Abbeville Road, you probably know the feeling: a nice rug looks perfect one minute, then a splash of tea, a muddy footprint, or a pet accident changes everything.

If you live in a flat near Clapham Common, you already know carpets take a beating in quiet, annoying ways: hallway grit, muddy shoes after a wet walk, pet hair, spillages, and that one patch by the sofa that somehow looks older than the rest of the room.